BOOMERS lead the consumer market in BUYING POWER!!
THE BABY BOOMER GENERATION...
This DIVERSE & DYNAMIC CONSUMER MARKET,
also known as the Sandwich Generation,
is our reader base. They have influence on all generations
-they have older parents to care for, adult children to
guide and grandchildren to nurture.
"One of the most well-liked and read papers in the Milwaukee
area. Appealing editorials, attention-grabbing articles, up-lifting
stories and relatable content…all combined with a bit of humor!"