BOOMERS lead the consumer market in BUYING POWER!!

 

THE BABY BOOMER GENERATION...

CHOICES and CHANGES define this generation

 

 

During the Baby Boomer years (1946-1964) approximately 78 million Americans were born. Today, this group leads the nation in consumer buying power and is the most affluent consumer group that exists!

This DIVERSE & DYNAMIC CONSUMER MARKET,

also known as the Sandwich Generation,

is our reader base. They have influence on all generations

-they have older parents to care for, adult children to

guide and grandchildren to nurture.

"One of the most well-liked and read papers in the Milwaukee

area. Appealing editorials, attention-grabbing articles, up-lifting

stories and relatable content…all combined with a bit of humor!"